Over the past decades, marketing has become increasingly driven by analytics. Data rich market environments have transformed marketing decision making from primarily intuition based to a more scientific,analytics based-approach. The Graduate Certificate in Marketing Analytics is designed to assist students in developing careers as marketing analysts or planners. The research and decision models introduced during the certificate program provide students with the planning tools they need and use in their careers.

Students and Cleveland-area business people, including marketing research suppliers, consultants, plannersand analysts who desire a more focused, hands-on, and practical experience in marketing decision-making will benefit from the program.

Students who complete the certificate program get hands on experience and will be able to:

• Understand marketing metrics and analytics
• Use secondary data sources and marketing databases in planning
• Collect appropriate data for planning/decision making purposes
• Use sophisticated data analysis techniques
• Conduct sensitivity and scenario analyses to assess plan effectiveness

Credits earned as part of the certificate program may apply toward a graduate degree if approved by the student’s graduate program director, and if they are in keeping with the policies of the College of Business Administration and the College of Graduate Studies.

The Faculty Team

The Marketing faculty team has extensive experience and expertise in their discipline. Faculty members are thought leaders, active consultants and members of professional organizations who bring rich practical applications to the courses they teach. Their research has been published in top ranked marketing journals such as, the Journal of Marketing, The International Business Review and the Journal of International Management

Ashutosh Dixit                                                Interim Chair & Associate Professor, Department of Marketing                                              
Ph.D., Marketing, Georgia Institute of Technology
M.B.A., Marketing and Finance, XLRI, Jamshedpur
Bachelor of Technology, Mechanical Engineering, Indian Institute of Technology

Amit K Ghosh                                                                                                Professor, Department of Marketing
Ph.D., Marketing, University of Iowa
M.S., Applied Statistics, University of Iowa
M.B.A., Management Studies, Birla Institute of Technology and Science
B.S., Management Studies, Birla Institute of Technology and Science

Rajshekhar G. Javalgi                                               Associate Dean & Professor, Department of Marketing
Ph.D., University of Wisconsin, Milwaukee
M.B.A., University of Wisconsin, Milwaukee
M.S., Mathematics, University of Wisconsin, Milwaukee

Sreedhar R Madhavaram                                                         Associate Professor, Department of Marketing
Ph.D., Marketing, Texas Tech University, Lubbock, TX
M.S., Business Administration, Texas Tech University, Lubbock, TX
M.B.A., Osmania University, Hyderabad, India
Bachelor of Engineering, Manipal Institute of Technology, Manipal, India

 

Career Information

Few areas in marketing offer more career opportunities than marketing analysis and planning. These range from careers in marketing research, advertising, and promotion, to new product development, pricing administration, strategic planning, sales management, and professional careers in almost all marketing fields. The industry has a great need for well-prepared professionals with analytical planning skills.

Admission Requirements

Graduate students who hold regular admission status and individuals who meet the admission requirements for the MBA program may be admitted to the certificate program. Students who are admitted to the certificate program should have completed MKT 601 or an equivalent graduate-level marketing course.

Certificate Requirements

Required Courses:

MKT 531 Marketing Research (4-0-4)
MKT 556 Customer Relationship Management (4-0-4)
MKT 604 Strategic and Tactical Marketing (4-0-4)
MKT 607 Product Management (4-0-4)

See the College of Business Course Descriptions section of the Graduate Catalog for more details on the courses.

How to Apply

Applicants should adhere to the detailed application procedure and recommended application schedule as outlined on the Graduate College Web site.

You will be required to take the GMAT or GRE exam and submit results before being considered for admission. College of Business graduate applicants are not required to submit letters of recommendation.

For Further Information Contact:

Department of Marketing
College of Business Administration
1860 East 18th Street, Room 460
Cleveland, Ohio 44114-3610
Phone: (216) 687-4771
FAX: (216) 687-9354
E-mail: marketing@csuohio.edu