February 13, 2012

Melissa DeGennaro, Founder and president of MarketQuest Inc, presents to students

On February 9th, Melissa DeGennaro, Founder and president of MarketQuest Inc, made a presentation on "Writing an Effective Business Plan."

We were very pleased at the turnout; over 40 students attended the hour-long presentation, gaining insight on "the 360P process" and all of the important factors that are necessary to turn an initiative or concept into a successful venture. DeGennaro's experience in assisting with the creation of new organizations and brands, along with consulting on new product launches, gave students a real-world perspective on how to develop their own plan.

Thanks to Melissa for her time, and to all of the students who participated!