WHAT: NOON@NANCE: Creating Your Online Media Strategy and On-line Advertising
WHEN: Thursday February 11, 2010 11:30 a.m. – 1:30 p.m.
WHERE: Maxine Goodman Levin College of Urban Affairs
1717 Euclid Ave, in the Bonda Room (UR 254)

Free and open to the public

To register, visit the Nance College of Business web site at www.csuohio.edu/business/noon/reg.html.

The Nance College of Business at Cleveland State University will present Tessa Fraser, Senior Marketing Manager, Paid Search and On-line Media at American Greetings Interactive and Holly Hacker, Digital Strategist and Business Leader at Brokaw Advertising, to discuss the opportunities and challenges of on-line advertising.

Key topics include:

• Evaluating on-line advertising opportunities.
• Deciding between traditional and on-line advertising.
• Identifying your on-line audience and creating effective ads.
• Developing an integrated marketing communications strategy.
• New metrics to measure performance

To register or for more information, please visit www.csuohio.edu/business/noon/reg.html.

The discussion is part of the College’s ongoing, successful “NOON@NANCE” series. Now in its fifth year, Noon@Nance brings together local businesses, CSU students and faculty for lively discussions on current trends and best practices for marketers in today’s challenging business environment. The event is the third in a four-part series on “Creating Your Online Media Strategy.”

The free discussion and networking event will be held at the Maxine Goodman Levin College of Urban Affairs, located at 1717 Euclid Ave., in the Bonda Room (UR 254). Attendees are welcome to bring their lunches; light refreshments will also be provided by the sponsors, Cleveland State’s Department of Marketing and the student chapter of the American Marketing Association.

Be part of a lively discussion that may help you identify a source of competitive advantage for your company.

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