The program prepares students to work in organizations that need "people" information, whether it concerns consumers or organizational members. Students leaving this program are capable of designing and executing research to answer such questions in a manner that will contribute to the functioning of the organization.
The employment opportunities are plentiful. Students usually gain full-time employment through their internships and applied research. They are suited to work in a variety of market research, corporate research and human resource areas.
In the area of consumer behavior, graduates are suited to market research and public opinion research positions and to program evaluation and assessment in public agencies. Additionally, in the Industrial/Organizational realm they are prepared for employee surveys, personnel selection, training-effectiveness evaluation, and other related organizational needs.
Here is a sample of the types of organizations employing Consumer Industrial Research alumni: