Students from the Cleveland State University chapter of the American Marketing Association took third place in the 2013-2014 AMA Collegiate Case Competition.

Their assignment? Devise a strategic marketing plan to relaunch Hershey’s Take 5 candy bar.

Get the full story on CSU’s ENGAGED blog:

http://clevelandstate.tumblr.com/post/84258773172/a-sweet-finish-for-csu-marketing-students-students