“University for the Times” theme showcases CSU strengths
CSU Kicks Off New Campaign for Fall 2015 Student Recruitment
Working with Cleveland-based marketing agency WYSE and prominent New York City director Bruce VanDusen, University Marketing produced two new commercials that are now running on cable and broadcast television and will be seen in movie theaters in the Cleveland area this Thanksgiving. The spots, one targeting new freshmen and the other targeting graduate, transfer and non-traditional students, were shot on-campus using CSU students and professors at the end of August. The theme of the commercials, a “University for the Times,” highlights the expansive engaged learning opportunities that exist for CSU students in the classroom, on the sports field, out of the classroom and throughout the city.
In addition to television, the fall marketing campaign includes radio, outdoor billboards, print, online and social media initiatives.
Take a look!